About Effective Accounting 

Effective Accounting provides personalised, dedicated and expert accountancy and tax services to freelancers,  contractors and small businesses across the UK.  

Founded by Nicola J Sorrell, Effective Accounting is a close-knit family team providing personalised, dedicated and expert accountancy services. 
Working with freelancers, contractors and small businesses we aim to not only fulfil the legal requirements of submitting tax returns but to make the numbers truly work for you.  
As cloud accountants and Xero Silver Partners, we champion the software and love to work with businesses that either already use Xero or want to benefit from this excellent software. 
Nicola and the team are your kind of accountants if: 
• You have a passionate interest in your own business 
• You love to maximise your opportunities 
• You’re already using Xero, or are keen to do so, and you just want to know how to implement and use it well 
• You want to eliminate overwhelm and have bring freedom and flexibility back into your life 
• You want an accountant who takes the time to understand you and build a relationship with you 
At Effective Accounting we believe that accountancy is more than just churning out tax statements, year-end accounts and submitting the numbers to HMRC. 
When we work with you, we don’t just look at your business. We take into consideration your family circumstances, where you want to be in the future and the obstacles you are currently facing. From this forward thinking, we can then work on your current situation and plan for the future. 
To us, good accounting is about helping you sleep soundly at night knowing that you are taking home the maximum amount of money home possible, can give the kids that dream holiday, buy that forever home and have a pension when you retire. 
We help your business grow and as you grow we are with you every step of the way offering great advice and helping you achieve your dreams. 
About Nicola And The Team 
Nicola, the founder, launched Effective Accounting because of her passion to help small business that needed an approachable accountant. As more clients came to Nicola the business grew to a point where her sister and mum became part of the team. You will also find photos of their office dog Maisie popping up on social media platforms. 

Jill O'Sullivan 

Bookkeeper and Administrator 

Natalie O'Sullivan 

Accounts Assistant 


Office Dog and Mascot 

Nicola J Sorrell 

Founder | Xero Champion | IR35 Expert 
What is an Accountant? 
Google says: 
"An accountant is a person whose job is to keep or inspect financial accounts". 
We say: 
"An accountant is a trusted expert who guides you through the complex world of tax and makes the numbers work for you and your family". 
For more information or to book an appointment to discuss your accounting needs simply call us on 01908 563250 or click here to contact us.  
Effective Accounting  
Making the numbers work for you 
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