About Effective Accounting 

Effective Accounting provides personalised, dedicated and expert accountancy and tax services to freelancers,  contractors and small businesses across the UK.  

Founded by Nicola J Sorrell, Effective Accounting is a close-knit family team providing personalised, dedicated and expert accountancy services. 
Working with freelancers, contractors and small businesses we aim to not only fulfil the legal requirements of submitting tax returns but to make the numbers work for you.  
As cloud accountants and Xero Gold Partners, we champion the software and love to work with businesses that either already use Xero or want to benefit from this excellent software. 
Nicola and the team are your kind of accountants if: 
You have a passionate interest in your own business 
You love to maximise your opportunities 
You’re already using Xero, or are keen to do so, and you just want to know how to implement and use it well 
You want to eliminate overwhelm and bring freedom and flexibility back into your life 
You want an accountant who takes the time to understand you and build a relationship with you 
At Effective Accounting we believe that accountancy is more than just churning out tax statements, year-end accounts and submitting the numbers to HMRC. 
When we work with you, we don’t just look at your business. We take into consideration your family circumstances, where you want to be in the future and the obstacles you are currently facing. From this forward thinking, we can then work on your current situation and plan for the future. 
To us, good accounting is about helping you sleep soundly at night knowing that you are taking home the maximum amount of money home possible, can give the kids that dream holiday, buy that forever home and have a pension when you retire. 
We help your business grow and as you grow we are with you every step of the way offering great advice and helping you achieve your dreams. 

Nicola and the Team! 

Nicola, the founder, launched Effective Accounting in 2008 with a passion to help small businesses and contractors that needed an approachable accountant offering a personal and flexible service.  
As more clients came to Nicola the business grew to a point where her sister and mum became part of the team. You will also find photos of their office dog Maisie popping up on social media platforms. 

Jill O'Sullivan 

Bookkeeper and Administrator 

Natalie O'Sullivan 

Accounts Manager 


Office Mascot 

Nicola Sorrell 

Founder | Xero Champion | IR35 Specialist 
I couldn't recommend them highly enough and will continue to use them for Spiral Static and all future ventures! 
Matt Badley | Spiral Static 
I have found their help in modernising my accounts invaluable and would recommend them to anyone in a heartbeat. 
Matthew Finch | Trailer Aid Ltd 
The whole team at effective accounting are exceptional.  
Jennifer Duthie | Skribbies Ltd 
Nicola is one of the most adept and accessible accountants that I have ever had the pleasure of working with.  
Carter Stewart | Transworld Consulting Ltd 
Choosing Effective Accountants has been one of the best decisions we made when we started our company.  
Matthias Geeroms | OTA Insight Ltd 
Nicola and the team have proven to be extremely professional, efficient and always on hand to answer any questions I have (and I have a lot!).  
Emily Hodges | EM Hodges Ltd 
I find the service to be prompt, professional and friendly. 
Simon Weightman | Mercury TS Ltd 
They are quick to respond and are always ahead of the curve for us. Keep it up and thank you. 
Freda McMahon | Lobster Noodle Ltd 
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