Meet the team

The people behind the numbers

At Effective Accounting, we know that accounting can be a daunting task, but we're here to turn that all around. We've redefined what it means to be an accounting firm and strive to deliver a friendly, approachable, and modern experience to all of our clients.

Our founder, Nicola, launched Effective Accounting in 2008 to bring a human touch to accounting services. Since then, we've built a team of tech-savvy experts who are passionate about helping small, family-owned, service-based businesses thrive. Our team is all about helping you make your business dreams a reality so that you and your family can live your best lives!

At Effective Accounting, we understand the challenges of juggling parenthood and entrepreneurship. That's why we provide flexible, supportive, and efficient services that help you manage your accounting and tax needs while keeping things light and enjoyable.

We're here to be your partner every step of the way and ensure that you have the tools and support you need to succeed.

We're here to be your partner every step of the way and ensure that you have the tools and support you need to succeed.

Check out our rave reviews from happy clients who have experienced the Effective Accounting magic firsthand.

Get to know the friendly faces behind your finances

Get to know the friendly faces behind your finances

Natalie - The Perfectionist Number Cruncher & Client Manager

Meet Natalie, our detail-obsessed perfectionist who won't rest until she uncovers that elusive 1p difference! She loves nothing more than spending time with her family (boss lady Nicola, mum Jill, and dad Mick) and her friends.

When she's not hunting down those discrepancies, you'll find her enjoying her favourite curries and sipping on her favourite tipple, wine. During her downtime, you can find Natalie cheering on Manchester United with her feet up and a packet of Bourbon biscuits within reach.

Hayley - The Foodie Finance Whiz & Client Manager

Introducing Hayley, the banter-bringing team member who can't get enough of spending time with her friends and husband John, having a good moan (we all do it!), and the M&S Foodhall. She's got a serious sweet tooth, with a soft spot for chocolate cake and Twirls.

Her ultimate comfort food is a delicious spag bol, paired with red wine - or tea during the week. Not a huge sports fan, music is her thing and will listen to pretty much anything - Kitchen Discos on a Saturday night are a must! Oh, and whatever you do, don't bring bananas anywhere near her - she's their biggest foe!

Nicola - The F1-Loving Accounting Ace & Founder

Say hello to Nicola, our fearless leader and F1 enthusiast. Nicola loves a hearty toad in the hole, is partial to a spiced rum & coke, and loves a good chocolate brownie or millionaire’s shortbread. When she's not steering the ship here at Effective Accounting, she's cheering on the Red Bull Racing F1 team, where her husband, Matt, works as an aerodynamicist (try saying that with a mouthful of brownie!).

She's all about quality time with her hubby, their son, Ollie, and her friends. And while she admits to swearing a little too much, she's working on it - promise!

Jill - The Team’s Guardian Angel & Office Manager

Say hi to Jill, our resident feeder and the glue that holds the team together here at Effective Accounting. As our office manager, she's always on top of things and takes care of everything and everyone with her warm and nurturing personality.

She's an indispensable part of our team, and we couldn't do without her. When the weekend rolls around, you can find Jill unwinding with a glass of crisp white wine - and she's definitely earned it with all the hard work she does for us!

Natalie - The Perfectionist Number Cruncher & Client Manager

Hayley - The Foodie Finance Whiz & Client Manager

Her ultimate comfort food is a delicious spag bol, paired with red wine - or tea during the week. Though she's not a huge sports fan, she does have a soft spot for Chelsea FC. Oh, and whatever you do, don't bring bananas anywhere near her - she's their biggest foe!

Nicola - The F1-Loving Accounting Ace & Founder

She's all about quality time with her hubby, their son, Ollie, and her friends. And while she admits to swearing a little too much, she's working on it - promise!

Jill - The Team’s Guardian Angel & Office Manager