Meet the Team
Effective Accounting was founded by Nicola in 2008, with a mission to help small businesses make their money work for them. Relationships, communication and the human touch is at the heart of everything we do and is valued by every member of our team.
As Effective Accounting grew, Nicola brought her sister and mum into the business, keeping it a family affair! Since then the team has grown but our commitment to our clients has never wavered.
All of our team members are experienced, Xero certified and committed to digital accounting. And crucially, they all learn about what it is to be a business owner by seeing Nicola grow the Effective Accounting business. They see first-hand the pains business owners have and want to work with our clients to support them through start-up, to growth and beyond.
We aren’t your typical accountants. You won’t find us wearing suits and carrying briefcases, what you will find is a team of enthusiastic, talented and down-to-earth people working hard for you.
HUMAN
ACCOUNTABLE
PROACTIVE
TEAM DRIVEN
Nicola Sorrell
Founder | Xero Champion | IR35 Specialist
nicola@effective-accounting.co.uk
Nicola had completed her AAT by the age of 19. By 23 she was ACCA qualified and five years later was running her firm, Effective Accounting, full time.
Nicola believes that good accountancy is about helping her clients sleep soundly at night knowing that they are being tax efficient and taking home the maximum amount of money possible. Nowadays, Nicola does so much more than just churning out tax statements, year-end accounts and submitting the numbers to HMRC. She helps her clients feel more empowered and confident about running their businesses, whilst making the number work for them and their families. She prides herself on running a vibrant, approachable and progressive firm.
Effective Accounting engages, equips and empowers their clients through technology, and the firm embarked on its digital journey in late 2017. Since then, the team has been heavily focused on making use of all digital software and tools to transform and drive the business forward, offering a tech-powered service to their clients.
In 2020, Nicola grew the team to continue to support the growing client base and Effective Accounting started 2021 as a team of eight!
Meet them all here!
